About Us

We understand what outdoor people want and need their clothing to do for them. Outdoor enthusiasts care about style but they also want gear that is comfortable. Add in the complicating factor that most traffic can’t see pedestrians, joggers or cyclists well at certain times of the day. Even the simple things, like getting the kids to early morning practices, and ensuring they are safe getting in and out of arenas at the wee hours of the morning is important. That’s what prompted me to bring all of those elements into one great solution! Lastly, as a person who is always cold, I know how warm you need clothes to be to stay warm during winter months in Canada. I must have a toque that is comfortable since I live in my toques during the cold months. Both inside my house and outside! I understand wanting to look and feel good in clothes that you buy and wear. Clothing and gear gives you confidence while making you feel good about yourself. As someone who has also driven both cars and buses for my ski team, I also understand the importance of visibility during the darker hours. This is one of the things I worry about while driving at night both in a busy city and on acreage roads or the mountains.